OAEM Webinar Recording - Canadian Red Cross

OAEM Spotlight Series

Canadian Red Cross‘ refreshed strategic approach to volunteer experience and engagement; disaster and health emergency response

Description:  Canadian Red Cross‘ refreshed strategic approach to volunteer experience and engagement; disaster and health emergency response.

Learning Objectives: 

  • What is happening in volunteerism today?

  • How shifts in volunteerism impact organizational strategies?

  • What do these shifts mean in an environment of disaster and health emergency response?


Louise Geoffrion
Senior Director, Volunteer Experience and Engagement 

  • 29 years with the Canadian Red Cross (experience in following fields of work: overseas personnel, disaster /emergency management, international operations, prevention & safety & people services/human resources)

  • In her current role, Louise is tasked with retaining successes from current and past volunteer engagement practices and reimagine new ideas and strategies to improve the volunteer experience within the CRC

  • Disaster Response experience ranges from house fire response to international conflicts.  

    • Ice Storm 1998, 9/11, SARS, Peterborough Floods, South-East Asia Tsunami response, numerous northern Ontario evacuations (forest fires & floods), H1N1 Response, Hurricane Sandy response with American Red Cross,  Alberta Floods 2013, Syrian Refugee Arrivals in 2015, several social emergencies in Northern Ontario, Asylum Seekers & Central and Eastern Ontario Floods in 2017.

  • International Committee of the Red Cross: 

    • Peer-to-peer case study with the Afghanistan Red Crescent Society in 2011 – Review of the National Society‘s policies, procedures and practices related to the safety of personnel in the delivery of services in a complex conflict environment

    • Mission to Goma, Democratic Republic of Congo (Zaire) in 1994 – Tracing Delegate (reuniting unaccompanied children with family, setting up the tracing program in Goma for 35,000 unaccompanied children & 1 million refugees)

  • Bachelor of Arts in Political Science from Concordia University in Montreal

Originally Aired March 24, 2022